Category

Strategies

I hear many gym franchisees close their doors in the first year. How can I know this won’t happen to me?

There’s no getting away from it; the fitness industry is competitive as hell. You have to constantly evolve, innovate and take on trends whilst sustaining the success that you already have. You need to know what to change and what to scrap and when to do it. It’s a mother-f**king minefield, and the industry is only getting bigger.

You have to be muscular. You have to be exciting. You have to be loud. You have to be bold. That’s why you’ve got us.

Success in The Fitness Industry

Success in this business is like dieting. If you diet today and you diet tomorrow, you won’t see results the day after that. There is a delay. It takes time for strategy to take effect. Give the diet 4 weeks. You’ll look in the mirror and be like “damn, how did I lose that weight so fast?” The fitness industry is the same; it’s not happening for you fast enough and before you know it you are miles ahead of where you started. Make sensible decisions early, but don’t expect a pay-off for weeks, even months. C’mon, be real about this.

Reasons Why Franchisees Fail in The First Year

So, here’s the thing straight-up: gyms and fitness facilities do fail. It’s usually down to the same old mistakes, so knowing them now is paramount.

1. Hidden Franchise Fees. Many businesses fall foul of this, because they didn’t read the small print. All the little things add up, and if you don’t project your finances properly, your budget goes right out the window. You need to start off with capital, you got to have cash in your pocket. Often franchisees just look at the upfront cost, but forget to put money aside for those first few negative months.

At S&P we charge a flat fee per month. No surprises here, you know exactly what you are paying, it’s made crystal clear. We are also here to make sure you understand the industry and the business model, and how to get to a profitable state as fast as possible. Fitness business margins are small, so it’s all about smashing through that leverage point.

The S&P franchise business model is a leveraged service model. What the hell does that mean? It means you will always have a set amount of operating expense until you can leverage; i.e. get more members and bulk out your class sizes.

2. Marketing. Success in every business is all about marketing now. There’s no excuse for bad marketing, you are just shooting yourself in the leg. But, marketing costs a wad. But marketing is an expense you have to afford, you simply NEED to get seen. End of. The average person sees 40,000 marketing messages a month. Combine that with being in a super competitive industry… it’s a hurdle, and you need all the help you can get to jump it. Our marketing strategies have failed more times than we care to share, but it’s because they failed that we worked out how to make them not fail, again and again and again…so now, well, now they’re sh*t hot. And they WORK.

3. The Fitness Industry: Competitive as Hell! Who are your competition? Well you’ve got corporate gyms, leisure facilities, sports clubs, online programs and lone wolf PT’s on the prowl. Anyone can do a 6-week course and call themselves a PT, and if they market themselves right, they might even make a decent living at it! The whole thing is a minefield. You need to be running your business at the highest level, that is the only way to guarantee success. You have to be tenacious, ballsy and hungry. We suggest the snipe approach – every output must have maximum return. Nothing is done unless it has been designed for maximum profit. And this is the mantra from which the S&P approach was born!

I’ve already got a gym, how do I know your marketing strategies will work for me?

First of all, chill the F out.

We are not going to barge in and change absolutely everything about your business. In fact, the framework of your business will remain pretty much the same.

The biggest difference, when taking on an S&P franchise opportunity, is the marketing platform. As much as we want the S&P brand to be a success, we are also big on beefing out your existing business and making sure it reaches its full potential.

It’s all about the big picture, yeah By taking on the S&P brand, we fix a lot of problems straight away. You become part of a big brand, a muscular identity for the world to see. No more worries about your model, the pricing, your processes and systems for advertising, your sales, your retention. We’ve got an iron clad, bullet proof strategy for all that stuff.

Can I get a “WHEY-OH”.

The S&P Franchisee Experience:

Here’s the thing, with an S&P fitness franchise, we know that, even with the best marketing in the world, we can’t fix a broken business. But if you already have something that works, but needs the kinks and bumps knocking out, then we super-size your business into a health and fitness juggernaut, (God I love that word).

Juggernaut. Damn that’s hot.

We know that when we unleash the complete business strategy and S&P model, taking the needs of the local market into account, that we can quickly get a low performing fitness facility, or even a brand new facility to a place where they are absolutely smashing it.

Hold up though, the speed of the transition all depends on what you need. You can’t just implement the S&P brand and expect the people to come. This is why we have to market each facility according to its needs.

S&P Fitness do things in phases. Time between phases varies depending on how your business is adapting; just like actual fitness. You don’t go getting client benching 100-kilos if they can’t even lift a 5-kilo dumbbell, do you? DO YOU? It’s all made to fit you and your business.

The S&P Model: 3 Things to Get Your Head Around:

Here’s what you need to think about…

1. Marketing Tactics. We combine proven strategies and the latest tactics and techniques to help us push forward; an insane marketing protein shake designed to beef up your business, if you will. The beauty of it is you don’t even need to learn this stuff: we implement this for you – no, really, we had a lawyer write it up in stupidly complicated legal bollocks, which we simplified in the contract to say: YES, WE DO IT FOT YOU.

Our marketing strategy for the S&P franchise uses a turbo pumped blend of the freshest digital marketing techniques to get clients through the door for you, so you get all of this world class expertise right in your lap the moment you join us.

2. Be First. Don’t wait around for someone down the road to grab the S&P franchise opportunity, that’s just mediocre behaviour, and you’re a champ. And don’t wait around for some other company to latch on to our awesome model. Get in there! Set the benchmark. Be the market leader. Make sure you are the one to beat. Don’t miss the boat dude (yeah, I called you Dude, what about it?)

3. Trust. The local area will not trust you right away (and you’re gonna have to do away with that trench-coat) There is usually a delay in how long it takes your local area to see you as the authority. Let us tell you, we can speed that up, no problem. We’ll get those champs through the door, just you see.

Combine all of these things – get the recipe right, and hell yeah, you’re going to have one mother of a success on your hands.